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Mini Presentation

I chose to do my presentation on the new H&M Autumn Commercial. In this commercial you are able to see women from all walks of life-different body types, races, and age- with the purpose being to tear down the whole "one-size fits all" belief.

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I found this commercial to important because I know for myself personally, I have never seen people, especially women, who look like me on television, so this commercial is able to do that for a wide variety of women. H&M made sure to incorporate as many different representations of women as possible. 

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I feel that the commercial was able to sell their clothes as well as focus on the woman herself at the same. Usually when I see fashion commercials on television, the camera isn't as focused on the woman herself, but more so the products that they're trying to sell.

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Also the remake of Tom James's song "She's A Lady," remade by the duo Lion Babe, was more focused on women empowerment, opposed to original that was more objectifying of females.

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The intended audience of this commercial is obviously women, but not just skinny women, instead all women of all different body shapes and more.

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I don't think anyone would really view this commercial offensive, unless they were aware that one of the women in the commercial is transgender, so if a person doesn't believe in something like that, they would dislike the commercial. 

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Link to the commercial: https://www.youtube.com/watch?v=8-RY6fWVrQ0

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